Genomma Lab is constituted as an advertising company with a direct-to-consumer approach and production capacity of infomercials on television.
We restructured our operations in order to concentrate our activities on beauty products, starting to develop our own products.
We began to develop a platform for product development and advertising thereof, establishing a network of distributors and wholesalers in order to place our products in strategic.
We started with the sale of our products to pharmaceutical wholesalers.
We modified our organizational structure, hiring staff with extensive experience in pharmaceutical and personal care products.
We acquired new brands and expanded our portfolio to new areas considered as strategic opportunities.
We adopted the publicly traded stock corporation regime therefore the company name is currently, Genomma Lab Internacional, S.A.B. Of C.V.
Entry to the sustainable IPC of the Mexican Stock Exchange (BMV).
We innovate our business strategy based on the turnaround process under the strategic imperatives of value creation for shareholders, sustainable business model and stronger brands, international expansion and reduced dependence on Mexico. Sale of the Commercial and Industrial Group Marzam, S.A.P.I. de .C.V.
The company’s turnaround strategy was consolidated, with a successful inventory adjustment process, demand supported by the strength of our brands, convergence of the processes of sell-in and sell-out, and the integration of experienced executives in key areas.